[:it]Il Card Linking: brand differenti, loyalty condivisa[:en]Card Linking: Different brands, shared loyalty[:es]Card Linking: Different brands, shared loyalty[:]
[:it]
Che cos’è?
Il “Card Linking” è un software che semplifica l’esperienza dell’utente portando i programmi fedeltà all’interno degli strumenti che il consumatore preferisce utilizzare.
Questa soluzione consente ai BRAND di aumentare la propria Customer Base, aumentare le transazioni per singolo cliente ed incrementare la Brand Awareness, e ai CLIENTI di ricevere offerte personalizzate e vantaggi, semplificare la Customer Experience e migliorare la Customer Engagement.
Ambiti applicativi
Piattaforma SaaS per la digitalizzazione del Marketing Mix delle aziende. La soluzione copre tutti i settori merceologici ed è utilizzabile sia nel mondo BtB sia BtC.
Si inserisce all’interno dell’universo dei sistemi di loyalty con un’ innovazione in termini di flessibilità, che lo distingue da tutti gli altri programmi attualmente sul mercato.
Una loyalty best practice da raccontare
Domec ha sviluppato un progetto di “Card Linking” in collaborazione con Eataly ed Enel, orientato all’ associazione delle anagrafiche presenti nelle customer base dei due brand. Utilizzando il proprio status, i titolari delle due card possono usufruire di ulteriori vantaggi rispetto a quelli standard, dedicati a loro dalle aziende.
In particolare tutti i clienti Enel Energia in possesso della carta fedeltà EnelMia, hanno la possibilità di usufruire di promozioni all’interno dei punti vendita Eataly (es. 10% di sconto sui prodotti in vendita presso i negozi fisici Eataly o sullo Store Online, 10% di sconto presso i ristoranti presenti all’interno dei punti vendita oppure il 20% di sconto sul Calendario Corsi ed eventi in programma ogni mese nei negozi).
[:en]
What is that?
“Card Linking” is a project aimed to the association of customers information in different brands loyalty program.
Subscribers to a loyalty program of a brand, could access to a loyalty program linked to the first one, with special conditions dedicated to them by companies.
This mode allows you to:
- Simplify the acquisition of on / offline end-users for companies;
- Offer a Plug & Play tool to companies with low IT impact;
- Simplify UX and entry into loyalty programs for users;
- Offer shared benefits from their status.
Application Scopes
SaaS platform for digitalization of the Marketing Mix. The solution covers all sectors and it is usable in both the BtB and BtC.
It fits within the universe of loyalty systems with an innovation in terms of flexibility, which distinguishes it from all the other programs currently on the market.
The innovative solution conceived is connecting “n” digital wallets (even with different logic) through a system that can associate registers from different databases.
How can Domec help brands?
The needs met by the “Card Linking” solution refer to the possibility for the holder to have multiple awards associated with a single tool.
In particular, it helps brands to:
- Increase the customer base of the companies involved
- Increase transactions for single end customer
- Increase brand awareness
A loyalty best practice
Domec has developed a “Card Linking” project in collaboration with Eataly and Enel, focusing on the association of customer records in the two brands. By using their own status, the holders of the two cards can benefit from more than the standard ones.
In particular, all Enel Energia customers in possession of EnelMia loyalty card can benefit from promotions within Eataly stores (eg 10% discount on products sold at Eataly physical stores or on Online Store, 10 % discount at restaurants in the stores or 20% discount on the Calendars Courses and events scheduled each month in stores).[:es]
What is that?
“Card Linking” is a project aimed to the association of customers information in different brands loyalty program.
Subscribers to a loyalty program of a brand, could access to a loyalty program linked to the first one, with special conditions dedicated to them by companies.
This mode allows you to:
- Simplify the acquisition of on / offline end-users for companies;
- Offer a Plug & Play tool to companies with low IT impact;
- Simplify UX and entry into loyalty programs for users;
- Offer shared benefits from their status.
Application Scopes:
SaaS platform for digitalization of the Marketing Mix. The solution covers all sectors and it is usable in both the BtB and BtC.
It fits within the universe of loyalty systems with an innovation in terms of flexibility, which distinguishes it from all the other programs currently on the market.
The innovative solution conceived is connecting “n” digital wallets (even with different logic) through a system that can associate registers from different databases.
How can Domec help brands?
The needs met by the “Card Linking” solution refer to the possibility for the holder to have multiple awards associated with a single tool.
In particular, it helps brands to:
- Increase the customer base of the companies involved
- Increase transactions for single end customer
- Increase brand awareness
A loyalty best practice
Domec has developed a “Card Linking” project in collaboration with Eataly and Enel, focusing on the association of customer records in the two brands. By using their own status, the holders of the two cards can benefit from more than the standard ones.
In particular, all Enel Energia customers in possession of EnelMia loyalty card can benefit from promotions within Eataly stores (eg 10% discount on products sold at Eataly physical stores or on Online Store, 10 % discount at restaurants in the stores or 20% discount on the Calendars Courses and events scheduled each month in stores).[:]