Flixbus

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Lanciato nel 2013, FlixBus è l’operatore della mobilità che ha cambiato il modo di viaggiare di milioni di persone, rendendolo accessibile e confortevole. Nel giro di pochi anni la compagnia tedesca ha registrato una crescita esponenziale, arrivando ad offrire oggi fino ad oltre 100.000 collegamenti con 1.700 destinazioni in 28 paesi.

Flixbus rappresenta un mix perfetto tra tecnologia, e-commerce e mobilità ed è riuscita ad affermare il proprio business model innovativo in un mercato storicamente frammentato e statico.

I segreti del suo grande successo sono legati in gran parte a:

• una strategia di prezzi flessibili, che permette ai viaggiatori di poter usufruire di tariffe molto vantaggiose;
• un sistema di prenotazioni all’avanguardia, con meccanismi simili a quelli delle compagnie aeree;
• elevati standard di comfort, con sedute spaziose e Wi-Fi gratuito a bordo;
• sicurezza (tracciabilità via GPS) e sostenibilità

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Flixbus ha scelto la struttura tecnologica e commerciale Omnio Europe per la gestione e la distribuzione delle sue Gift Card, sfruttando nuovi strumenti di distribuzione digitale messi a sua disposizione.

Questo ha consentito alla compagnia, di entrare in nuovi canali di vendita, di ampliare la propria Customer Base e di incrementare le proprie vendite. Nello specifico le Card Flixbus, vengono oggi vendute presso le oltre 45.000 ricevitorie Mooney, presso i punti vendita Mondadori Store, oltre 600 i punti vendita dislocati su tutto il territorio nazionale.

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• Ha incrementato le vendite inserendosi su nuovi canali
• Ha ampliato la propria Customer Base
• Ha usufruito di consulenza personalizzata per l’implementazione di strumenti e strategie di marketing innovative

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Launched in 2013, Flixbus is the mobility operator that has changed the way of traveling for lots of people, making it accessible and comfortable. Within a few years, the German company has experienced exponential growth, reaching today to offer up to over 100,000 connections with 1,700 destinations in 28 countries.

Flixbus represents a perfect mix of technology, e-commerce, and mobility and has managed to assert its innovative business model in a historically fragmented and static market.

Its great success is the result of:

• a flexible pricing strategy, allowing travelers to benefit from very advantageous rates;
• a state-of-the-art reservation system with mechanisms similar to those of airlines;
• high standards of comfort, with spacious seating and free Wi-Fi on board;
• safety (traceability via GPS) and sustainability

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Flixbus has chosen the technological and commercial structure of Omnio Europe for the management and distribution of its Gift Cards, using new digital distribution tools made available to it.

This allowed the company to enter new sales channels, expand its Customer Base, and increase its sales. Specifically, the Flixbus Cards are now sold at over 45,000 Mooney retailers, at Mondadori Store stores, and over 600 stores located throughout the country.

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• Increased sales by entering new channels
• Has expanded its Customer Base
• Has benefited from personalized advice for the implementation of innovative marketing tools and strategies

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