[:it]Eataly ha scelto Domec per la fedeltà[:en]Eataly has chosen Domec for loyalty[:es]Eataly has chosen Domec for loyalty[:]
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Uno degli obiettivi di Eataly, sin dalla sua nascita, è sempre stato quello di semplificare innovando: dalla comunicazione dei propri servizi, alla selezione dei prodotti in vendita, dal layout dei propri punti vendita fino alle modalità di fidelizzare i propri clienti.
In tutto questo l’alta qualità è il filo conduttore caratterizzante il marchio Eataly. Con queste premesse non poteva che essere Domec il partner giusto per la gestione delle Stored Value Card. L’ azienda torinese ha, infatti, affidato a Domec il processing e la distribuzione della Eataly Card.
Cosa è la Eataly Card?
Si tratta di una carta prepagata ricaricabile (fisica o virtuale) disponibile sia in tagli fissi (50€, 100€, 200€ e 500€) che variabili, ricaricabile in cassa presso i Punti Vendita in Italia, nello Store Online Eatalynet ma anche sul sito e-commerce Domec (www.domecGo.com). La procedura di registrazione dei clienti è molto semplice e consente di poter visualizzare la lista delle operazioni effettuate nonché il saldo carta.
Attraverso questa soluzione Domec ha consentito ad Eataly, in linea con la propria vision commerciale e strategica, di poter analizzare i comportamenti d’acquisto dei suoi clienti e di acquisirne dati e informazioni strategiche, lanciare azioni di marketing ad-hoc migliorando la fidelizzazione della clientela, emettere coupon e voucher sconto elettronici legati alla carta ed infine di erogare cashback spendibile sul circuito di accettazione Eataly sia fisico che digitale.
Come Domec ha creato valore per Eataly?
Oltre alle tecnologie sviluppate per le Stored Value Card brandizzate, Domec attraverso un’innovativa soluzione di “Card Linking” ha permesso ad Eataly di acquisire automaticamente nuovi clienti grazie al merge con la Customer Base di Enel Mia.
In particolare tutti i clienti Enel Energia in possesso della carta fedeltà EnelMia, hanno la possibilità di usufruire di promozioni all’interno dei punti vendita Eataly (es. 10% di sconto sui prodotti in vendita presso i negozi fisici Eataly o sullo Store Online, 10% di sconto presso i ristoranti presenti all’interno dei punti vendita oppure il 20% di sconto sul Calendario Corsi ed eventi in programma ogni mese nei negozi).
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One of Eataly‘s objectives, since its foundation, has always been to simplify innovating: from the communication of its services, to the selection of sold products, from the layout of its stores to the methods of loyalty its customers.
The high quality is the most important element that characterizes Eataly brand. With these premises, Domec could not be the best partner for the management of the Stored Value Card. The Turin company, infact, has relied on Domec to managament the processing and distribution of the Eataly Card.
What’s Eataly Card?
It’s a prepaid card (physical or virtual) available both in fixed amounts (€ 50, € 100, € 200 and € 500) and variables, which can be recharged on the Eataly Stores in Italy, on the Eatalynet e-commerce site but also on the Domec e-commerce site (www.domecGo.com). The procedure for registering customers is very simple that allows customers to know the card balance and the transactions list.
Through this solution Domec has enabled Eataly, in line consistent with its commercial and strategic vision, to analyze the customers’ buying behavior and to acquire data and strategic informations, launch tarketing marketing actions improving customer loyalty , issuing targeted coupons and discount vouchers electronic related to the card and issuing cashback that can be spent within the Eataly network both physical and digital.
How did Domec creat value for Eataly?
In addition to the technologies developed for the Eataly Card, Domec through an innovative “Card Linking” solution, has allowed Eataly to automatically acquire new customers thanks to merge with the EnelMia Customer Base.
In particular, all Enel Energia customers in possession of EnelMia loyalty card can benefit from promotions within Eataly stores (eg 10% discount on products sold at Eataly physical stores or on Online Store, 10 % discount at restaurants in the stores or 20% discount on the Calendars Courses and events scheduled each month in stores).
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One of Eataly‘s objectives, since its foundation, has always been to simplify innovating: from the communication of its services, to the selection of sold products, from the layout of its stores to the methods of loyalty its customers.
The high quality is the most important element that characterizes Eataly brand. With these premises, Domec could not be the best partner for the management of the Stored Value Card. The Turin company, infact, has relied on Domec to managament the processing and distribution of the Eataly Card.
What’s Eataly Card?
It’s a prepaid card (physical or virtual) available both in fixed amounts (€ 50, € 100, € 200 and € 500) and variables, which can be recharged on the Eataly Stores in Italy, on the Eatalynet e-commerce site but also on the Domec e-commerce site (www.domecGo.com). The procedure for registering customers is very simple that allows customers to know the card balance and the transactions list.
Through this solution Domec has enabled Eataly, in line consistent with its commercial and strategic vision, to analyze the customers’ buying behavior and to acquire data and strategic informations, launch tarketing marketing actions improving customer loyalty , issuing targeted coupons and discount vouchers electronic related to the card and issuing cashback that can be spent within the Eataly network both physical and digital.
How did Domec creat value for Eataly?
In addition to the technologies developed for the Eataly Card, Domec through an innovative “Card Linking” solution, has allowed Eataly to automatically acquire new customers thanks to merge with the EnelMia Customer Base.
In particular, all Enel Energia customers in possession of EnelMia loyalty card can benefit from promotions within Eataly stores (eg 10% discount on products sold at Eataly physical stores or on Online Store, 10 % discount at restaurants in the stores or 20% discount on the Calendars Courses and events scheduled each month in stores).
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