DAZN

DAZN is an online video streaming service for sports events, both live and on demand. Founded in London in 2015, it is present in more than 30 countries around the world with an exclusive offer for all sports fans at a very competitive price. The registered users have the opportunity to watch sports events everywhere.

DAZN contacted Omnio Europe for the distribution of its digital products, DAZN subscriptions, within a wide network of physical stores. The goal is to increase the sale of DAZN products towards a target of buyers who usually do not shop online and are not familiar with digital payments. 

Thanks to the partnership with Mooney, Omnio Europe offered DAZN a turnkey service for the distribution and sale of its subscriptions within the circuit, which today consists of a network of over 45,000 stores such as bars, tobacco shops, and newsagents. Omnio Europe has followed the entire sales cycle of the digital product, from drafting and closing of the contract to the technological integration to the realization of promotional materials up to the reporting and analysis of sales data.

The customer completes the payment of a DAZN subscription, in one of the points of sale adherent to Mooney network. Thanks to Omnio Europe’s innovative technological system, the customer receives the alphanumeric code (so-called PIN) directly on the receipt of purchase, together with the activation instructions, and terms and conditions of use.

• increased brand visibility and sales;
• expanded the target of buyers, also targeting those who are not familiar with digital payments;
• a complete service for all the phases of the digital product distribution process, from the initial phase up to the distribution to the end user.