Italo

Italo is the first Italian private operator on the high-speed rail network, and the first operator in the world to use the new Alstom AGV train, holder of the record of rail speed. The fleet of Italo trains consists of 25 Agv 575 trains able to travel at very high speeds, up to 360 Km/h, and 22 new Italo EVO, 19 of which are already in service. With its fleet, Italo offers trips full of entertainment experiences and personalized services, in maximum comfort, and designed for the different needs of every type of traveler.

3 travel environments: The Smart offers great quality at competitive prices. Comfort is the perfect mix between the convenience of the Smart and the comfort of the First. The First is dedicated to those who, when traveling, are looking for comfort and attentive service. Italo’s mission is to provide travel services on the High-Speed lines, innovating in content and enhancing travel time.

Italo contacted Omnio Europe for the realization of the entire purchase flow of the Italo Gift Cards at a fixed amount, present on the Italotreno.it website, and addressed to a specific target, that is, all the customers enrolled in the Italo Più Loyalty Program. The need was also to maintain compliance with the company’s policies on security, data processing, and the relative Brand Identity of the Italo brand.

Omnio Europe has made its technological structure available through the integration with the well-known Stripe payment platform, enabling online payment acceptance in an easy and secure way.

Purchase flow

The purchase of the Gift Card is easy, reliable, and immediate for customers enrolled in the Loyalty Program. Thanks to the implementation of the application solution, the codes are made available to users through a purchase flow directly linked to the Italo website. The Omnio Europe platform allows the end customer to receive their Italo Gift Card directly via email.

​Through the synergistic work of the different teams, such as IT, marketing and graphics of Omnio Europe, the Italo customer can buy a simple, fast, and secure Gift Card through the website italotreno.it. The solution, appropriately integrated with the Omnio Europe and Stripe platforms, complies with all the brand’s security, privacy, and visual guideline criteria.

Italo Business PaTalo also turned to Omnio Europe for the management and optimization of the Italo Business Pass product, the subscription that can be purchased on the website italoimpresa.it is both desktop and mobile, which allows you to save on business travel with Italo.

Omnio Europe has made available its technological infrastructure to expand and manage the new card features, turning it into a closed-loop credit card with the characteristic feature of incorporating a Digital Wallet, to offer travelers both the opportunity to buy tickets in specific Commercial Offers, and to use a single card to access all the benefits of the offer without the need to resort to additional cards.

​With the contribution of Omnio Europe the Italo Business Pass has been transformed into a new payment tool, that does not require to be connected to a bank account, it is easy and immediate to obtain for the end user, it is anonymous, and not subject to transaction fees by the financial system, and also it can be transferred to another passenger. Moreover, with the integration of the closed-loop digital wallet, Italo has improved the loyalty Retention of its customer base.