Branded Marketplace: Digital Distribution and Promotions
In recent years, the evolution of online commerce has seen the emergence of a new form of marketplace: Branded Marketplaces. These are branded platforms created by third-party providers for companies in the video streaming, online services, and digital prepaid product distribution industries. The main goal of these...
The Role of Loyalty Programs During Summer Sales
With the arrival of summer, the world of fashion retail is preparing for one of the most anticipated events: the summer sales. This period is not only an opportunity for consumers to shop at discounted prices but also a crucial time for fashion brands to stimulate...
Maximizing Return on Investment (ROI) in Loyalty Programs
Loyalty Programs are a powerful tool for companies looking to build lasting customer relationships and increase profitability. However, measuring and optimizing the Return on Investment (ROI) in these programs is essential to ensure that they are effective and sustainable in the long term. Defining ROI in Loyalty...
(Italiano) Perché includere la Membership nel tuo Programma di Loyalty
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Dematerialization of Loyalty Cards: The Future of Loyalty Programs
Card-Linking Technology According to the research entitled " Retailer Loyalty: Card-Carrying Consumer Perspectives on Retail Loyalty-Program Participation and Perks ", conducted on a large sample of consumers, 74% of the interviewees actively participate in a Loyalty Program. This data confirms the importance that loyalty programs have...
3 benefits of a Cashback Program
One of the most effective ways to satisfy customers is the ability to receive monetary value that can be spent immediately. You can make all this possible through a Loyalty Program that is based on Cashback mechanics. This program is the best choice for merchants who...
The importance of customizing Loyalty Rewards
The main focus of a successful Loyalty Program is Rewards. Offering Program participants a tailored Reward is the best way to increase customer engagement and their propensity to return. Customizing Rewards in Loyalty Programs represents an innovative approach to engaging and retaining customers more effectively. This...
(Italiano) 3 consigli da seguire prima di lanciare un Programma di Loyalty
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(Italiano) Programmi di Loyalty per il Fashion
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(Italiano) 3 consigli di Loyalty per Small Business ed esercenti
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