Maximizing Return on Investment (ROI) in Loyalty Programs
27 June 2024
Loyalty Programs are a powerful tool for companies looking to build lasting customer relationships and increase profitability. However, measuring and optimizing the Return on Investment (ROI) in these programs is essential to ensure that they are effective and sustainable in the long term. Defining ROI in Loyalty...
Dematerialization of Loyalty Cards: The Future of Loyalty Programs
17 October 2023
Card-Linking Technology According to the research entitled " Retailer Loyalty: Card-Carrying Consumer Perspectives on Retail Loyalty-Program Participation and Perks ", conducted on a large sample of consumers, 74% of the interviewees actively participate in a Loyalty Program. This data confirms the importance that loyalty programs have...
(Italiano) I fattori principali per un’offerta di rewarding efficace
28 April 2023
Sorry, this entry is only available in Italiano....